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Coming soon · Oslo

Repair insurance,built into checkout.

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nordicbikes.no/checkout

City Bike Explorer

Matte black · 54 cm

Checking product…

4 990 kr

Accident protection · 1 year89 kr
Total4 990 kr

One-click cover against accidental damage and breakdown, settled repair‑first. Live in your store the same day.

Works with

  • Shopify
  • WooCommerce
  • Payment providers
  • Any platform via API

How it works

Protection that sells itself, right at checkout.

Phew adds one honest offer at the moment of purchase. No forms, no small-print hunting, and no extra work for your team.

  1. City Bike ExplorerBikes
    Wireless headphonesElectronics
    Gift cardNot covered
    01

    We recognise what we can cover

    Phew classifies every product in the cart automatically, and only offers cover where it can insure the item.

  2. Accident protection
    Add 1 year · 89 krNo thanks
    02

    One click at checkout

    Your customer sees one clear price and adds cover with a single click, or declines just as easily.

  3. Phew · to ingrid@example.com

    Your bike is covered

    Active3 years · City Bike Explorer
    03

    Covered instantly

    The policy starts the moment the order is paid, and the documents land in your customer's inbox.

    1. Reported
    2. In repair
    3. Fixed

    Back on the road, for a 200 kr excess

    04

    Broken? We fix it

    Claims go straight to Phew. We repair first, and only replace when a repair isn't possible.

For merchants

New revenue on every sale. Zero extra work.

Your customers get peace of mind, you earn on every policy, and Phew takes care of pricing, policies, claims and compliance.

Register interestRead the docs

  • Commission on every policy

    Earn on each policy you sell, settled monthly with one clear statement. No upfront cost.

  • Customers who come back

    Cover includes a discount on the next order, and store credit outcomes bring customers back to your shop.

  • Nothing to handle

    When something breaks, customers come to Phew, not your inbox. We run claims, repairs and compliance.

  • Live the same day

    Install the Shopify or WooCommerce app, drop in our SDK, embed an iframe, or build on the API.

Ways to go live

  • Shopify app
  • WooCommerce plugin
  • Drop-in SDK
  • Iframe embed
  • API
getphew.com · Your claim

City Bike Explorer

Accident protection · 3 years

In repair

  1. Claim reported

    Front wheel bent after a fall

    Mon 09:12

  2. Approved for repair

    Excess 200 kr

    Mon 09:20

  3. In repair

    Sykkelverkstedet, Grünerløkka

    Tue

  4. Ready for pickup

    We'll text you

Claims

Claims that end in a repair, not an argument.

Most things that break can be fixed. Phew gets them fixed quickly, locally and fairly.

  • Report in a couple of minutes

    Your customer describes what happened and adds a photo. No phone queues and no paperwork.

  • Fixed by a local workshop

    We arrange the repair with a trusted workshop nearby, for a small fixed excess of 200 kr.

  • Replaced when it can't be fixed

    If a repair isn't possible, we replace the item or give store credit at the shop it came from.

  • Consumer rights stay intact

    Phew comes on top of the statutory 5-year complaint rights. It never replaces them.

FAQ

Questions, answered.

The short version for merchants and partners. The docs have the details.

What is Phew?

Phew is repair-first product protection that webshops offer at checkout. Customers add cover against accidental damage and breakdown with one click. When something breaks, Phew gets it repaired, and only replaces it when a repair isn't possible.

How does Phew work at checkout?

Phew classifies every product in the cart automatically and only offers cover where it can insure the item. The customer sees one clear price and adds or declines it with a single click. The policy starts as soon as the order is paid, and the documents are emailed to the customer.

What does Phew cost a webshop?

Nothing upfront. Merchants earn a commission on every policy they sell, settled monthly with one clear statement. Phew takes care of pricing, policies, claims and compliance.

Which platforms does Phew work with?

Webshops can install the Shopify app or WooCommerce plugin (both in pilot), add the drop-in JavaScript SDK or an iframe embed, or build on the REST API. Payment providers, banks and e-commerce platforms can integrate once for all their merchants.

How do claims work?

Customers claim directly with Phew online, with a short description and a photo. Phew arranges a repair at a local workshop for a fixed 200 kr excess. If the item can't be fixed, Phew replaces it or gives store credit at the shop it came from.

Does Phew replace consumer rights?

No. Phew comes on top of the statutory complaint rights (reklamasjonsrett) of up to five years in Norway, and never replaces them.

Who provides the insurance?

The cover is underwritten by a licensed Nordic insurer, with Phew acting as the intermediary.

When and where is Phew available?

Phew is starting in Norway and is onboarding its first webshops and payment partners now. It isn't live yet, so register your interest and we'll be in touch.

Give every customer a reason to say phew.

We're onboarding our first webshops and payment partners in Norway. Register your interest and we'll be in touch.

Register interestRead the docs